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From Innovation to Impact: Aligning ER&D with Marketing and Sales
Engineering R&D in a Changing Landscape Engineering Research and Development has always been at the heart of innovation. But today, its role is evolving rapidly. What was once primarily about pushing technical boundaries is now equally about speed, efficiency, and alignment with business outcomes. As industries grow more complex and interconnected, Engineering R&D teams are being asked to deliver faster, smarter, and with fewer margins for error. From a marketing and sales po
Shruti Gadgil
Dec 29, 20253 min read
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